When Kleenex introduced a new facial cleansing line, we needed to demonstrate that using these products feels just like washing your face. We concepted a waterless pop up experience to travel to locations where women need to freshen on the go (e.g. 5Ks and mud runs). Designed to look like a bathroom vanity, the sink basin is covered in plexiglass, creating a flat surface for sampling, and product is dispensed from a custom faucet. In addition to the vanity experience, we delivered premium sample kits inspired by high-end beauty stores.